Web content writing like any business writing requires skill and adequate subject knowledge. The web content writer should know what to present while writing content. Web content writing is purely a play of words and a consistent flow of information. Above all, the purpose of web content is to provide usability value and a good user experience to its reader.
Have you ever gone to a fine restaurant, ordered a sumptuous dinner for yourself and waited anxiously for your order to arrive, only to find that the spread finally served was far from what you had expected? If you have endured such an experience, you would know how it feels to expect one thing and have something else served. The same thing happens with web content too. If your website content does not deliver useful information, the readers are left with the same feeling of dissatisfaction. Just as you would never visit that restaurant again, the readers will also avoid visiting your website. So, what is the solution that prevents such a thing from happening with your content writing? Read on to find out what can make your content a satisfying experience for the readers.
With the steep rise in the number of content writing companies and freelance content writers, you have to wonder, “Is content really important?” Do the terminologies that companies throw at you (think SEO, SMO, etc.) make you wonder what language they are conversing in? Then you might be the uninitiated few who still believe that developing website content is relatively simple and does not warrant spending money on the companies that offer to create or service your website. Read on to find out just why so many websites rely so heavily on content development.
By Nisha Mathew
Had I been in the nineteenth century what I am today--a woman, well read and with a passion for writing—I would have written a novel like Jane Austen did, quipped my copywriter friend Jennifer as we walked out of the community store one summer evening. In the twenty-first century there are men and women who can write and write pretty well, thanks to modern day schooling, but who will not, for fear of joining the ranks of thousands like them whose contribution to the world of letters go unnoticed.
Ever been on the receiving end when your friend calls to rant about her job and wishes she were a freelance content writer? She goes on to talk about how you have all the freedom in the world, the best possible job with every perk anybody could ever want. Well, freelance web copywriting is not all it is made out to be. The following is an insider account of the secret world that freelance writers live in.